Marketing Your Detail Business: To Do It Yourself or Hire Out?
Jan 09, 2023Marketing Your Detail Business: To Do It Yourself or Hire Out?
As a detailer, one of the key challenges you face is standing out in a competitive market. With so many options available to consumers, it's important to find ways to differentiate your business and attract new customers. One way to do this is through effective marketing. But as a small business owner, you may be wondering whether it's better to handle marketing yourself or to hire it out.
On the one hand, taking on marketing yourself can be a cost-effective option, as you won't have to pay for professional services. It can also be a great way to learn about your business and the marketing techniques that work best for it. As Paul, an expert in marketing and graphic design, points out in a recent podcast episode with Jimbo of The Auto Detailing Podcast, "I think it's best for everyone to try to do it themselves at the beginning. Because you'll learn a lot. And then you'll know, you'll know what you're looking for when you hire a marketing guy."
But on the other hand, hiring out marketing can bring in fresh, innovative ideas and free up time and resources for you as the business owner. It can also be a good option if you don't have the necessary skills or experience to handle marketing effectively on your own. As Jimbo notes, "Paul has like these fresh, innovative ideas that are just very uncommon for the detailing industry. And I think people would get good kind of good ideas from that, whether they use the idea that you give them or it spurs another idea."
So what's the best choice for your detail business? Here are a few things to consider:
- Your skills and experience: Do you have the necessary knowledge and expertise to handle marketing effectively on your own? If not, it may be worth hiring out to someone who does.
- Your time and resources: Marketing can be a time-consuming endeavor, especially if you're trying to do it on top of running your business. Hiring out can free up time and resources for you to focus on other aspects of your business.
- Your budget: If you don't have the financial resources to hire out marketing, you may need to handle it yourself. However, keep in mind that effective marketing can be a key driver of business growth, so it's worth considering whether it's worth investing in professional services if you can afford it.
- Your goals: What are you hoping to achieve with your marketing efforts? If you're looking for fresh, innovative ideas, hiring out may be the way to go. But if you want to learn about marketing and build your skills, doing it yourself may be a better choice.
Ultimately, the decision of whether to handle marketing yourself or hire it out will depend on your specific business needs and goals. But no matter which route you choose, it's important to keep in mind that effective marketing is key to attracting new customers and growing your business. Here are a few tips for success:
- Think about your target audience: Who are you trying to reach with your marketing efforts? Understanding your target audience will help you create messages and campaigns that are more likely to resonate with them.
- Align your marketing with your company's image and story: As Paul points out, it's important to think about marketing in a way that aligns with your company's image and story, rather than simply copying what competitors are doing. This will help you create a more authentic and cohesive brand image.
- Be open to new ideas: Whether you're handling marketing yourself or hiring it out, it's important to be open to new
If you would prefer to listen to this podcast episode you can check it out -click here!
